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Have been put to the test and have been proven Many of the principles set forth in the book In the ten years that have elapsed since thisīook was written, events of profound importance

Produced by Tim Lindell, Charlie Howard, and the Onlineīook was produced from images made available by the *** START OF THIS PROJECT GUTENBERG EBOOK CRYSTALLIZING PUBLIC OPINION *** To check the laws of the country where you are located before using this ebook. If you are not located in the United States, you'll have The Project Gutenberg License included with this eBook or online at You may copy it, give it away or re-use it under the terms of Other parts of the world at no cost and with almost no restrictions This eBook is for the use of anyone anywhere in the United States and most

Project Gutenberg's Crystallizing Public Opinion, by Edward L. Citing far-reaching case studies from the resuscitation of a beleaguered magazine in New York to Lithuania’s campaign for global recognition, Bernays illustrates the burgeoning significance of his field in shaping public opinion while also laying out the crucial techniques for mobilizing broad-based support in an increasingly fragmented world.Ĭelebrated by PBS in its Books That Shook the World feature, Crystallizing Public Opinion occupies a fascinating place in history, defining both a concept and a system that were taken up by progressive social movements, corporate barons, and national governments alike.The Project Gutenberg eBook of Crystallizing Public Opinion, by Edward L.

Aimed at governments and corporations in the wake of World War I, this classic work combines crowd psychology with the pillars of psychoanalysis to argue the importance of public relations in democratic society. First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles of mass persuasion. A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relationsįew books have been as quietly powerful as Edward L.